Insights on AI
visibility and GEO
Guides, research, and playbooks for marketing leaders navigating the generative AI era. Built for operators who need to act, not just track.
Everything
worth reading
GEO metrics: what to track beyond mention rate
Mention rate shows whether a brand appears in AI answers. It doesn't show whether that brand is winning. Here is the full GEO measurement framework.
How to write content that AI engines cite
Writing for AI citation is a distinct skill from writing for SEO. Here is what the research shows about what gets extracted and recommended.
Branded search in the AI era: the brand narrative
Branded search was the safest territory in digital marketing. AI answers have changed that, and most brands have not noticed. Read the guide.
Why AI Engines Favor Certain Brands
What the research shows about why certain brands are consistently recommended in AI answers, and how to become one of them. Read the guide.
How to audit competitor AI visibility
A practical, repeatable method for mapping competitive AI visibility across the major AI engines before committing to any tooling. Read the guide.
GEO for SaaS: The category ownership playbook
How SaaS companies establish and defend category ownership in AI answers, and why challengers can win it faster than market share predicts.
How B2B Buyers Use AI When Researching Vendors
The verified research on B2B AI adoption in purchasing, and what it means for how and when brands need to appear in AI answers. Read the research.
Entity Optimization: The AI Visibility Foundation
AI engines are entity-first systems. Before recommending a brand, an engine needs to recognize it as a coherent, well-attested entity. Read the guide.
GEO vs. SEO: Differences and How to Allocate
GEO and SEO are parallel disciplines, not substitutes. Here is what each builds, where they diverge, and how to allocate between them. Read the guide.
How Perplexity decides which sources to cite
Perplexity runs the strictest quality gate of any major AI engine. Here is what determines whether a brand's content makes the cut. Read the guide.
How to get a brand mentioned in ChatGPT answers
The signals ChatGPT uses to decide which brands to recommend, and the four levers that produce reliable, measurable movement in AI answers.
How to baseline AI visibility before buying any tool
A practical, repeatable way to measure where a brand stands in AI answers today, using the engines themselves and an afternoon of work.
State of AI search, mid-2026: the verified data
Six verified numbers describe AI search in mid-2026. Adoption is settled, B2B buyers lead, and visibility has decoupled from traffic.
AI visibility is not the product
Measurement-only GEO tools stall the moment the number arrives. The durable value is the loop: diagnose, act, then see it improve.
What is Generative Engine Optimization (GEO)?
A complete introduction to GEO, what it is, why it matters, and how it differs from traditional SEO.
How AI engines decide what brands to mention
What the published research actually says about which signals drive brand citations in ChatGPT, Gemini, Perplexity, and Claude.
The CMO's guide to justifying AI visibility spend
The frameworks and metrics that help marketing leaders build the business case for GEO investment.
5 content strategies that improve AI citation rates
Practical, tested tactics for improving how often AI engines cite a brand's content when answering relevant queries.
AI engine comparison: which drives purchase intent
What public market-share and conversion data says about which AI engines matter most for which buyer types.
Agency guide to GEO: AI visibility at scale
How marketing agencies can build GEO into their service offering and deliver measurable AI visibility results at scale.