01
Gaps that cost mentions
The category questions where AI names a competitor and skips the brand, mapped to the missing or thin content behind each one.
Content Creation
The content AI engines
actually cite
Publishing more is not the goal. Publishing what AI engines pull into answers is. Zumi shows which pages earn citations, which gaps suppress visibility, and what to create next, ranked by impact.
From guesswork
to a content queue
Zumi turns AI visibility data into a prioritized list of content to create. The platform points to the work; the team, or its agency, makes it.
02
The pages engines already trust
Citation analysis shows which existing pages AI engines pull from, so the winning format and depth can be repeated on purpose.
03
Owned-media recommendations
Prioritized, per-engine actions for content to create, ranked by expected visibility impact rather than raw keyword volume.
04
A citability audit
A brand-authority audit of how ready a site is to be cited by AI engines, with the structural fixes that raise the odds.
04 · Prompts
Track every prompt that matters.
Bring the queries buyers actually use. Product comparisons, category searches, problem-aware questions. Group them into topics. Zumi runs them across every engine, every day, and surfaces which intents the brand owns.
- PROMPTSBranded and category queries, with status, topic, and recency tracking.
- TOPICSGroup queries into themes. Category discovery, comparisons, pricing, education.
- SET-UP ASSISTANTZumi suggests the prompts for the category. Approve, dismiss, refine.
How a content gap
becomes a citation
The shape of a content move, one step at a time.
- 01A buyer asks AI which tools solve a category problem. The brand is not named.
- 02Zumi flags the prompt, the competitors that are named, and the pages the engine cited instead.
- 03The Owned Media recommendation names the content to create and the format engines reward for that question.
- 04The content ships. Zumi re-runs the prompt across the engines and logs the before-and-after.
- 05Mention rate on that prompt cluster climbs, and the win is on the record, not a guess.
Content and AI citation questions
What content and SEO leads ask before they start.
Does Zumi write the content?
No. Zumi is an intelligence platform: it identifies the gaps, ranks what to create, and shows the formats AI engines reward. The writing is done by the in-house team or its agency.
How does Zumi decide what content to prioritize?
By expected visibility impact. Recommendations weigh where competitors are winning answers, which prompts drive category demand, and which gaps are closest to closable, not raw search volume.
What makes content more likely to be cited by AI engines?
Clear structure, an original point of view, and real attributable data that engines can lift with confidence. Zumi's website audit checks a site against these citability factors.
How is a content change tied back to results?
Zumi re-runs the affected prompts across the tracked engines after publication and logs the before-and-after in mention rate and share of voice for that cluster.
How many recommendations are included?
Recommendation volume scales by plan, from a starting monthly allotment up to unlimited on Enterprise. Each is a specific, per-engine action rather than a generic tip.
See the content gaps
worth closing first
Zumi maps the category questions where AI skips the brand and ranks the content that would change the answer.
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