Guide
The AEO guide
How answer engines choose what to say, how to measure a brand's place in those answers, and how to run a programme that moves it. Written for marketers who already know SEO.
Search engines rank pages. Answer engines write a reply, and a brand is either mentioned in it or not. The work that changes that outcome overlaps with SEO, but the unit of success, the measurement, and the levers are different.
This guide is for marketers who already run search, content, or PR programmes. It skips the basics and covers what changes: how an engine assembles an answer, where buyers meet it, how to measure a brand's place in it, and how to act on the result.