01
Mention rate
How often an engine names the brand at all when buyers ask category questions. The base layer of presence.
AI Visibility
Know where the brand
stands in AI answers
AI engines decide which brands get named, ranked, and cited. Zumi measures that presence the way a CMO measures everything else: a clear number, tracked daily, comparable over time.
Four signals behind
one clear read
AI Visibility describes how prominently a brand appears across tracked engines. Four signals make up the picture.
02
Share of voice
How often the brand leads when competitors are in the same answer. Presence relative to the field, not in isolation.
03
Average position
Where the brand lands in the answer. Named first reads very differently from named last.
04
Citation share
Whose sources the engine leans on. The domains and pages doing the work behind every mention.
01 · Visibility
Mention rate, share of voice, position. One report.
Three metrics every CMO needs in one view. How often a brand is mentioned. How often it leads when competitors are present. Where it places in the answer. Refreshed daily, across every tracked engine.
- MENTION RATEHow often a brand is named in AI responses on category queries.
- SHARE OF VOICELead vs. also-mentioned, by engine and by competitor.
- AVG POSITIONWhere a brand appears in the answer when it is cited.
The questions
a CMO asks first
ROI
AI visibility has to prove out to the CEO and board, not just report activity.
Mention rate and share of voice are a metric, updated daily, with trend charts and before-and-after comparisons. The story reads without any AI literacy in the room.
Stack
SEO tools already cover search.
SEO tools rank pages in Google. AI engines synthesize and cite instead of ranking, and the signals differ. A brand can rank well and still be absent from ChatGPT.
Trust
How is any of this verifiable?
Every mention traces to the engine, the prompt, and the cited sources behind it. The number is auditable down to the answer that produced it.
AI visibility questions, answered
Straight answers to what marketing leaders want to know first.
What is AI Visibility?
AI Visibility is how prominently a brand appears across tracked AI engines, measured by mention rate, share of voice, average position, and citation share. It is the umbrella metric Zumi reports and refreshes daily.
How often is the data refreshed?
Daily. Every tracked prompt is re-run across the engines on the plan, so trend lines move with the market rather than with a monthly export.
Which engines are tracked?
Up to nine: ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Google AI Overviews, Google AI Mode, and DeepSeek. Self-serve plans include a fixed set; Enterprise scales up to all nine.
Is AI Visibility a single score?
No. It is a descriptive read across four signals, not a black-box composite. Each signal is visible on its own so teams can see exactly what is moving.
How is this different from tracking Google rankings?
Google returns a ranked list of links; AI engines return a synthesized answer that names some brands and omits others. Zumi measures presence inside those answers, which Google rank tracking cannot see.
Get the first read
this week
Zumi scopes the category prompts, runs them across the tracked engines, and shows exactly where the brand stands against the field.
Book a demo