01
The sources engines trust
Every third-party domain and page an AI engine cites for a category, ranked by how often it shapes the answer.
Digital PR
Earn the mentions
AI engines repeat
AI answers lean on a short list of third-party sources: reviews, listicles, media, forums. Zumi shows which ones shape a category and where a mention is missing, so earned media targets the coverage engines actually reuse.
The map behind
every AI answer
Most of what AI engines cite is earned, not owned. Zumi shows the earned-media landscape so outreach targets sources that move visibility.
02
Where the brand is missing
The high-authority sources that name competitors and omit the brand, the exact gaps a PR push should close.
03
Earned-media recommendations
Prioritized actions for the coverage worth earning, scoped to the outlets and pages that carry weight with the engines.
04
Proof the coverage landed
When a new mention appears in a cited source, the shift in citation share and mention rate is tracked across the engines.
02 · Sources
The exact pages AI cites to describe a category.
Every domain, every URL, ranked by how often the answer pulls from it. The shortlist of where to invest content next, and which competitor pages are eating into share. No more guessing why ChatGPT recommends the wrong brand.
- DOMAINSTop domains cited across the answer set, with share-of-citation by week.
- PAGESPage-level citation tracking. The exact URL the model pulled.
- CITATION SHAREHow often cited answers include at least one citation to the brand.
What PR and comms
leads ask
Fit
Is this a media database or a pitching tool?
Neither. Zumi does not store contacts or send pitches. It shows which sources AI engines already cite for a category, so the PR team aims earned-media effort where it changes answers.
Perception
AI describes the brand inaccurately or with outdated facts.
Citation-source analysis surfaces which pages are feeding that description, so the team knows exactly which sources to correct or displace.
Proof
How does earned coverage tie back to visibility?
When a mention lands in a source AI engines cite, Zumi tracks the resulting movement in citation share and mention rate, connecting the placement to the metric.
Digital PR and AI citation questions
What PR and communications leads want to know first.
Does Zumi do outreach or pitch journalists?
No. Zumi is an intelligence platform. It identifies the third-party sources AI engines cite and where the brand is absent; the outreach is run by the in-house team or its PR agency.
Why does earned media matter for AI search?
AI engines lean heavily on third-party sources when they answer category questions, so a brand's presence in trusted reviews, listicles, and media directly shapes whether it gets named.
How does Zumi identify which sources to target?
Citation-source analysis ranks the domains and pages an engine cites for a category by influence, then flags the high-authority ones that name competitors instead of the brand.
Can Zumi show why AI describes a brand a certain way?
Yes. It traces the description back to the cited sources feeding it, so a comms team can see which pages to correct, refresh, or counter with new coverage.
Which engines are covered for citation tracking?
Up to nine, including ChatGPT, Gemini, Perplexity, and Claude. Citation behavior differs by engine, so sources are tracked per engine rather than pooled.
See which sources
shape the category
Zumi ranks the third-party sources AI engines cite and shows where an earned mention would move the brand.
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