01
Automatic discovery, no catalog upload
Zumi detects product names from the AI answers, including competitors' products. The platform does not require a product catalog or website integration to track.
Product Visibility
SKU-level
AI visibility
Zumi discovers products directly from tracked AI answers, including competitors' products. No catalog upload is needed for discovery. Stock keeping unit (SKU) tracking measures product visibility and average position.
Product intelligence
Understand visibility across the catalog.
Actively Monitor the product mentions in AI answers and at what position. Provide insights to merchandising and brands teams a unified view of the products visbility at SKU level.
| Product | Brand | Mention rate | Avg. position |
|---|---|---|---|
 CeraVe Foaming Facial CleanserCeraVe | CeraVe | 7.2%82 / 1139 | 2.7 |
 Minimalist 2% Salicylic Acid + LHA Face CleanserMinimalist | Minimalist | 5.4%62 / 1139 | 3.9 |
 Cetaphil Daily Facial CleanserCetaphil | Cetaphil | 4.6%52 / 1139 | 4.2 |
 COSRX Low pH Good Morning Gel CleanserCOSRX | COSRX | 1.4%16 / 1139 | 4.6 |
 Deconstruct Salicylic Acid Oil Control Face WashDeconstruct | Deconstruct | 0.9%10 / 1139 | 6.1 |
 Neutrogena Ultra Gentle Daily CleanserNeutrogena | Neutrogena | 0.9%10 / 1139 | 6.9 |
 La Roche-Posay Effaclar Gel Facial CleanserLa Roche-Posay | La Roche-Posay | 0.3%3 / 1139 | 2.0 |
 Fixderma Salyzap Face CleanserFixderma | Fixderma | 0.2%2 / 1139 | 9.5 |
 Re'equil Oil Control Face WashRe'equil | Re'equil | 0.2%2 / 1139 | 7.5 |
- ProductsIndividual products alongside their brands.
- PresenceMention rate and the underlying counts at product level.
- PositionAverage placement for each mentioned product.
Visibility, down to
the SKU
ChatGPTExample answer
Buyer questionWhat are the best comfortable everyday shoes for long hours of walking and standing?
HOKA Clifton 11
Brooks Ghost 18- HOKA Bondi 9
ASICS Gel-Nimbus
New Balance Fresh Foam X 1080- ASICS Gel-Kayano 33
Brand visibilityHOKA mentioned
SKU-level visibilityClifton 11 #1 · Bondi 9 #3
02
SKU visibility and average position
SKU-level tracking reports individual-product visibility and average position from the AI answers. Product level tracking is included in every plan without any limits.
03
Name variants counted together
Name variations of products like size, weight, volume, packs can be included as alternate names to track as a single product.
04
Category and segment growth
Track the whole product categories or segments growth including competitors. Included on every plan alongside SKU-level tracking.
05
Competing products in the answer
Understand the competing products AI mentions alongside the brands products. Discovered competitors' products is automatically tracked.
06
The sources behind the recommendation
The reviews, discussions, and product pages cited in an AI answer are identified and tracked. Product descriptions can be improved against the AI answer and its cited sources.
What retail and
ecommerce leads ask
Plan
Which plan includes product-level tracking?
SKU-level product tracking and ecommerce category and segment growth tracking are included on every plan: Starter, Growth, and Enterprise. Category and segment views show how a product line trends in AI answers alongside individual-product visibility.
Depth
Is this brand tracking or product tracking?
Both. Every plan includes brand-level visibility, SKU-level product tracking, and ecommerce category and segment growth tracking. A retail team can review individual products and how a whole product line trends in AI answers.
Agencies
Can agencies track products for multiple clients?
Yes. SKU tracking, multiple client workspaces, white-label reporting, and role-based access control are included on every agency tier. Enterprise includes unlimited agency workspaces plus API and MCP access.
Tracking products for multiple clients? Explore agency workspaces and reports to see how each client's tracking stays separate. Compare plans to see which AI engines, prompts, and features are included.
Product visibility questions for retail
What retail and ecommerce leads want to know first.
Does Zumi need a catalog upload to discover products?
No. Zumi detects product names in tracked AI answers and surfaces them for review, including competitors' products. Each discovered name can be classified as "Product of" a brand or "Name for" the brand. Discovery does not depend on a catalog upload.
Does Zumi report a product's position in AI answers?
Yes. Zumi reports average position at the individual product or SKU level in tracked AI answers. An average summarizes placement across tracked answers; it does not mean a product has a fixed recommendation rank in every answer.
How does Zumi handle different names for the same product?
Aliases merge name variants of the same product or brand into one tracked entity. Mentions under those variants count together rather than splitting across spellings. Classification distinguishes a product belonging to a brand from another name for the brand itself.
What is SKU-level AI visibility?
SKU-level AI visibility measures whether individual products appear in AI answers to buyer questions and reports their average position. SKU stands for stock keeping unit. Brand AI visibility measures whether the parent brand appears. Zumi includes both, plus ecommerce category and segment growth tracking, on every plan.
Which plan is product tracking available on?
SKU-level product tracking and ecommerce category and segment growth tracking are included on Starter, Growth, and Enterprise. Plan scope and pricing are listed on the pricing page.
How do the Starter, Growth, and Enterprise packages differ?
Starter tracks 50 prompts across 2 AI engines. Growth tracks 100 prompts across 3. Enterprise is custom-scoped and can cover up to 9 engines. Product tracking and data export are included on every plan; API and MCP access are Enterprise-only.
Can Zumi track product models without SKU codes?
Yes. Zumi discovers products by name in tracked AI answers without a catalog upload or SKU code. A product model can be tracked by name, with size, weight, volume, or pack variations added as alternate names when they should count as one product.
Is Zumi only for retail and ecommerce?
No. Zumi is an AI Search Intelligence Platform for brands and agencies in any industry. It tracks brand visibility, competitor mentions, position, and cited sources in AI answers. Product tracking is available when a business sells products.
Can Zumi compare competing products in AI answers?
Yes, we track and analyze all the products in the market and not limited to only tracked brands or competitors.
Does Zumi track a whole product category, not just one product?
Yes. Ecommerce category and segment growth tracking is included on every plan. It shows how an entire product category or segment trends in AI answers alongside individual products.
Which AI models and engines can Zumi track?
Zumi covers up to 9 AI engines, scoped to the plan and requirement. Starter tracks ChatGPT and Google AI Overviews. Growth adds Perplexity. Enterprise can include ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Google AI Overviews, Google AI Mode, DeepSeek.
Can product visibility data be exported or accessed through an API?
Data export is available on every plan. API and Model Context Protocol (MCP) access are available on Enterprise.
Does Zumi provide recommendations as well as tracking?
Yes. Every plan includes prioritized, per-engine recommendations within its monthly cap. Owned Media recommendations identify content to create; Earned Media recommendations identify coverage to earn.
How is product tracking priced?
Product tracking is a feature that is available by default, no additional cost. Tracking your business functions should be easy and we believe in equal growth both sides.
See product presence
in AI answers
Review brand and SKU-level visibility in the covered engines. A demo shows the tracking scope and how product comparisons appear in AI answers.
Book a demo