01
Category and segment growth
How a whole product category trends in AI answers over time, not just one product in isolation, so a shift in the segment is visible early.
Product Visibility
How AI answers
describe the products
Buyers ask AI which product to buy, and the answer names some and skips others. Zumi tracks how engines describe, compare, and rank a catalog, down to the category, so retail brands see where they win the recommendation.
Visibility, down to
the category
Brand-level presence is only half the retail picture. Zumi tracks how AI answers handle the products buyers actually compare.
02
How products get described
The attributes AI engines attach to a product, use case, features, and where they are wrong or outdated enough to cost a sale.
03
The comparison set
Which rival products an engine names alongside, or instead of, the brand when a buyer asks what to buy.
04
The sources behind the recommendation
The reviews, roundups, and retailer pages an engine cites when it recommends a product, the earned surface behind catalog visibility.
01 · Visibility
Mention rate, share of voice, position. One report.
Three metrics every CMO needs in one view. How often a brand is mentioned. How often it leads when competitors are present. Where it places in the answer. Refreshed daily, across every tracked engine.
- MENTION RATEHow often a brand is named in AI responses on category queries.
- SHARE OF VOICELead vs. also-mentioned, by engine and by competitor.
- AVG POSITIONWhere a brand appears in the answer when it is cited.
What retail and
ecommerce leads ask
Plan
Which plan includes product-level tracking?
E-commerce and product visibility tracking is an Enterprise capability, scoped to a catalog's size and the engines that matter for the category.
Depth
Is this brand tracking or product tracking?
Both. Enterprise adds category and segment growth tracking on top of brand-level visibility, so a retail team sees how a product line trends, not only the parent brand.
Channels
Does this cover shopping-style AI answers?
Zumi tracks how the covered AI engines describe and compare products in their answers. Coverage is scoped per engagement to the engines and categories that drive the catalog.
Product visibility questions for retail
What retail and ecommerce leads want to know first.
What is product visibility in AI search?
It is how AI engines describe, compare, and rank a brand's products when buyers ask what to buy. Zumi tracks that at the category and product level, not just the parent brand.
Which plan is product tracking available on?
Enterprise. E-commerce tracking, including category and segment growth, is scoped and priced per catalog and engagement.
Can Zumi show why AI recommends a competitor's product?
Yes. It surfaces the comparison set an engine names and the sources it cites, so a retail team sees which reviews or roundups are driving the recommendation.
Does Zumi track a whole product category, not just one product?
Yes. Enterprise category and segment growth tracking shows how an entire product category trends in AI answers, so a brand can see the segment moving, not only individual products.
Which engines are covered for product visibility?
Up to nine, scoped per engagement to the engines that matter for the category, including ChatGPT, Gemini, Perplexity, and Claude.
See how AI ranks
the catalog
Zumi shows how the covered engines describe and compare the products buyers are asking about, and where a rival wins the recommendation.
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