The Zumi entity map
A declared map of the entities that make up Zumi: the organization, its founders, the platform, and the concepts it measures, published so AI engines and knowledge graphs can resolve them accurately. A machine-readable version is available at /entitymap.json.
Organization
Zumi is an AI Search Intelligence Platform for brands and agencies.
FOUNDED_BY Vidhvan Garipally · FOUNDED_BY Karthick Sreedaran
People
Founder & CEO at Zumi.
FOUNDER_OF Zumi
Co-founder at Zumi.
FOUNDER_OF Zumi
Product
An AI Search Intelligence Platform that tracks brand and individual-product visibility across scoped AI engines. SKU-level tracking is included on every plan; agency plans include multiple client workspaces and white-label reporting.
PRODUCED_BY Zumi · MEASURES AI Visibility · MEASURES SKU-level AI Visibility · TRACKS Citations
Concepts
AI visibility tracking down to the individual product or SKU, distinct from the category and segment growth rollups in E-commerce tracking, so a retail brand sees which specific products AI engines mention and which they skip. Average position is reported at the individual product or SKU level in tracked AI answers. Included on every Zumi plan alongside ecommerce category and segment growth tracking.
MEASURED_BY Zumi AI Search Intelligence Platform
Products mentioned in tracked AI answers are detected automatically and surfaced for review, each classified as a product of a brand or as another name for the brand. Products across the market can be tracked when they appear in those answers, beyond preselected brands and competitors. Tracking does not require a product catalog or website integration.
MEASURED_BY Zumi AI Search Intelligence Platform
Alternate names for a product, including variations in size, weight, volume, or packs, can be included under one tracked product. Similar names for the same brand can also be merged.
MEASURED_BY Zumi AI Search Intelligence Platform
How prominently a brand appears across tracked AI engines, measured by mention rate, share of voice, average position, and citation share.
MEASURED_BY Zumi AI Search Intelligence Platform
The discipline of optimizing brand presence in AI-generated answers, analogous to SEO for traditional search engines.
MEASURED_BY Zumi AI Search Intelligence Platform
The sources and pages AI engines reference when generating answers about a category or a brand.
MEASURED_BY Zumi AI Search Intelligence Platform
How often a brand leads the AI answers in which any tracked brand appears.
MEASURED_BY Zumi AI Search Intelligence Platform
How often a brand is mentioned in AI-generated answers across the set of tracked queries.
MEASURED_BY Zumi AI Search Intelligence Platform
The share of citations in tracked AI answers that point to the brand's own pages.
MEASURED_BY Zumi AI Search Intelligence Platform
Where a brand tends to appear within an AI-generated answer when it is mentioned.
MEASURED_BY Zumi AI Search Intelligence Platform
Tracked AI engines
An AI engine Zumi can track, scoped to the customer's requirement.
TRACKED_BY Zumi AI Search Intelligence Platform
An AI engine Zumi can track, scoped to the customer's requirement.
TRACKED_BY Zumi AI Search Intelligence Platform
An AI engine Zumi can track, scoped to the customer's requirement.
TRACKED_BY Zumi AI Search Intelligence Platform
An AI engine Zumi can track, scoped to the customer's requirement.
TRACKED_BY Zumi AI Search Intelligence Platform
An AI engine Zumi can track, scoped to the customer's requirement.
TRACKED_BY Zumi AI Search Intelligence Platform
An AI engine Zumi can track, scoped to the customer's requirement.
TRACKED_BY Zumi AI Search Intelligence Platform
An AI engine Zumi can track, scoped to the customer's requirement.
TRACKED_BY Zumi AI Search Intelligence Platform
An AI engine Zumi can track, scoped to the customer's requirement.
TRACKED_BY Zumi AI Search Intelligence Platform
An AI engine Zumi can track, scoped to the customer's requirement.
TRACKED_BY Zumi AI Search Intelligence Platform
Related: AI instructions, entitymap.json, llms.txt.