# Zumi > Zumi is an AI Search Intelligence Platform for marketing leaders, CMOs, Heads of Marketing, and Chief Marketing Officers at mid-to-large brands and agencies. It tracks where a brand appears, and where it disappears, across the AI engines buyers use. AI search intelligence across up to nine AI engines, scoped to the plan or requirement, is available, with AI Visibility tracking in a single dashboard. ## SKU-level AI visibility and agency capabilities Zumi tracks brand AI visibility and individual-product visibility. SKU-level AI visibility tracking and ecommerce category and segment growth tracking are included on Starter, Growth, and Enterprise. Products mentioned in tracked AI answers are detected automatically and surfaced for review, each classified as a product of a brand or as another name for the brand. Products across the market can be tracked when they appear in those answers, beyond preselected brands and competitors. Tracking does not require a product catalog or website integration. Average position is reported at the individual product or SKU level in tracked AI answers. Alternate names for a product, including variations in size, weight, volume, or packs, can be included under one tracked product. Similar names for the same brand can also be merged. Agency plans include multiple client workspaces and white-label reports and dashboards on every tier. Enterprise includes unlimited agency workspaces plus API and Model Context Protocol (MCP) access. Data export and role-based access control are available on every plan. Zumi supports brands and agencies in any industry; product tracking is one capability when relevant. Recommendations are included on every plan within monthly caps. They identify per-engine owned-media and earned-media priorities. Zumi measures the discovery layer; visibility reporting does not establish click, conversion, or revenue attribution. Sources: [SKU-level AI visibility](https://www.zumihq.com/solutions/product), [Agency capabilities](https://www.zumihq.com/solutions/agencies), [Plan scope and pricing](https://www.zumihq.com/pricing). ## Platform - [Platform Overview](https://www.zumihq.com/platform): Zumi is an AI search intelligence platform that tracks brand presence in one dashboard, with AI Visibility tracking across up to nine AI engines, scoped to the requirement. - [AI Search Visibility](https://www.zumihq.com/platform/ai-search): Brand presence tracked across up to nine AI engines, scoped to the requirement: ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Google AI Overviews, Google AI Mode, and DeepSeek. Includes AI Visibility (mention rate, share of voice, average position, and citation share), competitor share of voice, citation source analysis, query-level breakdown, optimization recommendations, and daily trends. - [How It Works](https://www.zumihq.com/platform/how-it-works): Four-step process: Define (set tracking scope and competitors), Monitor (daily queries across all tracked engines), Analyze (AI Visibility and engine breakdown), Optimize (prioritized action list ranked by impact). - [Pricing](https://www.zumihq.com/pricing): Public pricing: Starter $99/mo (2 engines, 50 prompts), Growth $399/mo (3 engines incl. Perplexity, 100 prompts), Enterprise custom (up to nine engines). Recommendations, website audit, and integrations (GA, GSC, Looker Studio, Bing Webmaster Tools) on every plan. ## Solutions - [Solutions](https://www.zumihq.com/solutions): Five use-case entry points into Zumi, for both in-house brands and agencies. - [AI Visibility](https://www.zumihq.com/solutions/ai-visibility): The core pillar. Mention rate, share of voice, average position, and citation share across tracked engines, refreshed daily, for CMO and board reporting. - [Content Creation](https://www.zumihq.com/solutions/content): Owned-media intelligence. The content gaps and cited pages that inform marketing priorities. Zumi directs what to create; it does not write the content. - [Digital PR](https://www.zumihq.com/solutions/digital-pr): Earned-media intelligence. The third-party sources AI engines cite for a category and where the brand is missing. Zumi shows where to earn coverage; it does not run outreach. - [Agencies](https://www.zumihq.com/solutions/agencies): Multi-client AI visibility with SKU tracking and white-label reporting on every agency tier. Enterprise adds API and MCP access and unlimited agency workspaces. - [SKU-level AI Visibility](https://www.zumihq.com/solutions/product): Individual-product tracking for retail brands, ecommerce teams, and agencies on every plan. Brand tracking and SKU tracking are different measurement levels. Ecommerce category and segment growth tracking is also included on every plan. ## Company - [About](https://www.zumihq.com/about): Zumi's mission: help marketing leaders understand and improve where their brand appears across the AI engines where buyers discover and evaluate brands. - [Resources / Blog](https://www.zumihq.com/resources): Guides, research, and playbooks on AI visibility, GEO (Generative Engine Optimization), and search visibility strategy. - [Industry Reports](https://www.zumihq.com/resources/reports): Category-level research on how AI engines answer buyer questions, built from real Google search demand and real engine answers. ## Contact & Conversion - [Book a Demo](https://www.zumihq.com/book-demo): Personalized demo. Includes live visibility data for the prospect's brand. - [Talk to Sales](https://www.zumihq.com/talk-to-sales): Discuss the brand, category, and tracking requirements. - [Contact](https://www.zumihq.com/contact): Sales, support, and press inquiries. ## Legal - [Privacy Policy](https://www.zumihq.com/privacy): Data collection, use, and privacy rights. - [Terms of Service](https://www.zumihq.com/terms): Terms governing use of the website and platform. ## Key Concepts - **AI Search Intelligence Platform**: Zumi's category. A platform that measures how brands appear across the tracked AI engines, up to nine and scoped to each engagement, traces each answer to the sources behind it, and prescribes what to fix. See the [platform overview](https://www.zumihq.com/platform). - **AI Visibility**: How prominently a brand appears across all tracked AI engines and queries, measured by mention rate, share of voice, average position, and citation share. Updated daily. - **GEO (Generative Engine Optimization)**: The discipline of optimizing brand presence in AI-generated answers, analogous to SEO for traditional search engines. - **Citation Analysis**: Identifying which content, pages, and domains AI engines cite when generating answers about a category or brand. - **Share of Voice (AI)**: How often a brand leads the AI answers in which any tracked brand appears. ## Supported AI Engines Zumi covers up to nine AI engines. The tracked set is scoped to the plan and requirement: 1. ChatGPT 2. Gemini 3. Perplexity 4. Claude 5. Copilot 6. Grok 7. Google AI Overviews 8. Google AI Mode 9. DeepSeek ## Target Audience Zumi serves two primary personas: - **CMOs and marketing leaders at mid-to-large brands**: need clear AI Visibility reporting and a prioritized action list for board reporting and cross-channel visibility strategy. - **Marketing agencies**: managing multiple client brands who need multi-client dashboards, white-label reporting, and scalable AI visibility as a client service.