Find the questions that leave the brand out
See where ChatGPT mentions the brand across the tracked buyer questions and where it does not.
ChatGPT visibility tracker
ChatGPT visibility tracker
for the questions buyers ask
Every ChatGPT number in Zumi opens to the answer behind it: which buyer questions mention the brand, which competitors appear instead, and which pages get cited. ChatGPT can be tracked on every plan.
Inside the platform
Every ChatGPT number opens to the answer behind it.
Each tracked buyer question keeps its full ChatGPT answer beside brand mentions, competitors, position, and cited pages, so a change can be read before anyone acts on it.
| Brand | Mention rate | Avg. position | Platforms |
|---|---|---|---|
AvenorYours+2 https://avenor.example | 59.2%13619 / 23002 | 2.7 |   +2 |
Grovewell https://grovewell.example | 46.8%10764 / 23002 | 3.3 | +2 |
Crestline https://crestline.example | 37.1%8536 / 23002 | 4.8 | +2 |
Upward https://upward.example | 36.9%8496 / 23002 | 4.6 | +2 |
Northbank Direct https://northbank.example | 19.1%4387 / 23002 | 5.1 | +2 |
Aurelio https://aurelio.example | 15.2%3504 / 23002 | 4.6 | +2 |
Marketline https://marketline.example | 8.0%1838 / 23002 | 4.5 | +2 |
Beacon Neo+1 https://beacon.example | 7.7%1774 / 23002 | 6.3 | +2 |
Fiveleaf https://fiveleaf.example | 5.6%1283 / 23002 | 5.7 | +2 |
Valora https://valora.example | 5.1%1180 / 23002 | 5.5 | +2 |
Sample data. The buyer questions and engines tracked are chosen per account.
What Zumi shows in a ChatGPT report
Compare the competitors it mentions
Read competitor presence alongside share of voice (the brand's portion of all brand mentions) and average position (where the brand tends to appear in the answer's list).
Inspect sources before acting
Review the cited pages, then use Zumi's prioritized content and coverage recommendations for ChatGPT.
Example buyer questions
Build a ChatGPT report around buyer questions
Start with the questions buyers ask before they know the brand. Keep each question stable, and read the full answer whenever a mention, competitor, or cited page changes.
01Discover
What tools help a marketing team understand where its brand appears in AI answers?
Shows whether the brand appears when buyers have not named any vendor yet.02Compare
How do [brand] and [competitor] compare for multi-brand reporting?
Shows which capabilities the answer uses to separate two options.03Decide
Which AI visibility platform fits an agency with separate client workspaces?
Tests a specific buying requirement instead of a broad category mention.Inside the report
Questions a Zumi ChatGPT report answers
The report connects each buyer question to the answer, the competing brands, and the visible sources, so the next step is clear.
QuestionWhat Zumi showsNext step
Which questions mention a competitor but not the brand?
The tracked question and full answer sit beside brand and competitor presence.
Read what the answer says about the competitor, then brief content that covers the same buyer requirement.
Is the brand mentioned without a link to its own site?
Mention rate (how often answers mention the brand) and citation share (how often they link to its pages) are reported separately, with cited domains and pages listed when ChatGPT shows them.
Check how ChatGPT describes the brand, then see which pages it cites for the same topic.
Did a change happen in the same buyer questions?
Daily tracking shows visibility over time for one fixed set of questions.
Open the answers before treating a position change as a real shift in ranking.
Measurement boundary
What ChatGPT tracking can and cannot show
Zumi measures the selected buyer questions and their daily answers. It does not estimate every ChatGPT conversation or prove that an answer caused a visit or sale. Zumi records the source links ChatGPT shows with an answer; an answer without links still shows its mentions and competitors.
How to appear in ChatGPT answers Source: OpenAI's guide to ChatGPT SearchFrom data to actionOwned media Earned media
Decide what to publish and where to earn coverage
Zumi organizes per-engine recommendations around content to create and coverage to earn.
Content to create
Zumi lists the buyer questions where competitors appear and the brand does not, so new content can target the biggest gaps first.
Coverage to earn
Zumi shows the domains and pages ChatGPT cites in those answers, so outreach can target the sources that already shape them.
Plan scope
ChatGPT is on every plan.
ChatGPT is part of the recommended starting set for Starter and Growth, which Zumi bases on where the brand's buyers search. Each plan has an engine allowance, and Enterprise scales up to nine engines.
Compare plansExplore the other trackers
ChatGPT tracking questions
Can Zumi show which ChatGPT questions mention competitors but not the brand?
Yes. The tracked buyer questions and the full ChatGPT answers appear with brand and competitor presence, mention rate, share of voice, and average position.
How often is ChatGPT visibility refreshed?
Daily. The answers and signals can be reviewed over time.
Which plans include ChatGPT?
Every plan can track ChatGPT, and it is part of the recommended starting set for Starter and Growth. Plans differ by how many engines and buyer questions (prompts) they track.
Can an agency track ChatGPT for several clients?
Yes. Agency plans include multiple client workspaces and white-label reporting, and each client keeps its own buyer questions and competitors.
Are the ChatGPT answers behind the numbers visible?
Yes. The tracked questions and answers stay available beside the visibility signals, competitors, and cited sources.
Does Zumi recommend what to do after tracking ChatGPT?
Yes. Zumi includes prioritized, per-engine recommendations for content to create and coverage to earn. Monthly recommendation allowances depend on the plan.
Is Claude available?
Claude tracking is part of Enterprise plans. Starter and Growth can choose from the other engines Zumi tracks.
See the answers behind the numbers
See ChatGPT answers about a brand, and how Zumi tracks them, in a demo.
Book a demo