High
Absent - Finfluencer Trust
Create awareness among customers on how to handle social media trading tips and guide them to credible or official sources
Create contentHow it works
From AI answers
to brand strategy.
A clear process for collecting intelligence, understanding competitive presence and deciding where marketing effort belongs.
01 / Define the scope
Start with the decisions the brand needs to make.
Define the category, competitors, topics and engines that matter to the brand. Group buyer questions into a scope that connects AI search measurement to the marketing team’s priorities.
| Topic | Prompts | Share of Voice | Mention Rate | Avg Position | Citation Share |
|---|---|---|---|---|---|
| Brokerage Charges | 72 | 96.6% | 91.2% | 3 | 9.9% |
| Broker Choice | 61 | 96.4% | 85.6% | 2 | 5.3% |
| Trading App | 57 | 91.8% | 80.6% | 2 | 8.8% |
| Intraday Trading | 6 | 91.9% | 80.2% | 2 | 9.6% |
| Demat Account | 60 | 93.4% | 78.0% | 2 | 10.3% |
| Discount vs Full Service | 10 | 84.4% | 73.9% | 3 | 5.2% |
| F&O Trading | 37 | 92.2% | 71.3% | 2 | 10.0% |
| Young Investors | 4 | 93.9% | 70.2% | 2 | 4.7% |
| Account Opening | 13 | 96.4% | 69.5% | 2 | 9.3% |
| AI Discovery | 8 | 90.3% | 67.0% | 3 | 0.8% |
| NRI and Special Accounts | 21 | 88.9% | 62.7% | 2 | 11.8% |
| IPO | 4 | 95.3% | 62.6% | 2 | 2.5% |
02 / Monitor brand presence
Establish a view you can return to.
Zumi collects answers across the tracked engines and refreshes AI Visibility daily. Follow mention rate, share of voice and position to understand how the brand’s presence changes.
VisibilityCitationsQuery Fanouts
23002 answersMENTION RATE59.2%
SHARE OF VOICE84.5%
AVG POSITION2.7
Mention Rate
How often the brand is mentioned in AI responses.
Share of Voice
How often the brand leads the answers where any tracked brand appears.
Avg Position
Average placement of the brand when it appears in responses.
03 / Examine the evidence
Look at the sources behind the answers.
Review cited domains, their relationship to the brand and their citation share. Identify the owned, competitor and third-party sources that warrant closer examination.
| Domain | Relationship | Type | Share | Cites |
|---|---|---|---|---|
oversight.example | Third-party | Government source | 5.9% | 22775 |
grovewell.example | Competitor | Official site | 4.1% | 15825 |
avenor.example | Owned | Official site | 3.8% | 14634 |
crestline.example | Competitor | Official site | 3.2% | 12380 |
investor.oversight.example▤ Pages▢ CopyVisit ↗ | Third-party | Government source | 3.2% | 12344 |
support.avenor.example | Owned | Official site | 2.9% | 11077 |
exchange.example | Third-party | Official site | 2.5% | 9718 |
upward.example | Competitor | Official site | 2.5% | 9537 |
aurelio.example | Competitor | Official site | 2.0% | 7655 |
streamline.example | Third-party | Creator platform | 1.9% | 7173 |
mosaic.example | Third-party | Social network | 1.4% | 5544 |
reserve.example | Third-party | Government source | 1.2% | 4726 |
04 / Prioritize the work
Make the next investment an informed one.
Bring prioritized recommendations into content and earned-media planning. Use the evidence to agree what the team should address, then review visibility trends as the work progresses.
RecommendationsSignals
All typesAll topics
High
Absent - Senior Investors
Own the content category to support elderly or senior citizen investors.
Create contentSee the intelligence
for your brand.
Explore live data for the brand and its category with the team. Discuss the evidence and the priorities it brings into focus.
Book a demo