High
Absent - Finfluencer Trust
Create awareness among customers on how to handle social media trading tips and guide them to credible or official sources
Create contentTHE ZUMI PLATFORM
AI Search Intelligence
Platform
Measure brand presence, examine the sources behind AI answers and turn the findings into marketing priorities.
01AI VISIBILITY
Start with the whole picture.
Review how prominently the brand appears across tracked AI engines. Use mention rate, share of voice, average position and citation share to understand its presence and review changes over time.
A daily view of the brand’s AI search presence.
See how these signals are measuredVisibilityCitationsQuery Fanouts
23002 answersMENTION RATE59.2%
SHARE OF VOICE84.5%
AVG POSITION2.7
Mention Rate
How often the brand is mentioned in AI responses.
Share of Voice
How often the brand leads the answers where any tracked brand appears.
Avg Position
Average placement of the brand when it appears in responses.
02COMPETITIVE INTELLIGENCE
Put brand performance in context.
Compare the brand and its products with competitors across tracked category questions. Identify where competitive presence deserves a closer look.
Competitive context for brand positioning and marketing priorities.
| Brand | Mention rate | Avg. position | Platforms |
|---|---|---|---|
AvenorYours+2 https://avenor.example | 59.2%13619 / 23002 | 2.7 |   +2 |
Grovewell https://grovewell.example | 46.8%10764 / 23002 | 3.3 | +2 |
Crestline https://crestline.example | 37.1%8536 / 23002 | 4.8 | +2 |
Upward https://upward.example | 36.9%8496 / 23002 | 4.6 | +2 |
Northbank Direct https://northbank.example | 19.1%4387 / 23002 | 5.1 | +2 |
Aurelio https://aurelio.example | 15.2%3504 / 23002 | 4.6 | +2 |
Marketline https://marketline.example | 8.0%1838 / 23002 | 4.5 | +2 |
Beacon Neo+1 https://beacon.example | 7.7%1774 / 23002 | 6.3 | +2 |
Fiveleaf https://fiveleaf.example | 5.6%1283 / 23002 | 5.7 | +2 |
Valora https://valora.example | 5.1%1180 / 23002 | 5.5 | +2 |
03PRODUCT VISIBILITY
See which products appear in AI answers.
Track visibility at the individual product level. Review how products appear across category questions, with category and segment growth tracking included on every plan.
Product-level intelligence for a more specific view of the portfolio.
| Product | Brand | Mention rate | Avg. position | Platforms |
|---|---|---|---|---|
Alvona Daily Comfort Cleanserhttps://alvona.example | Alvona | 3.1%269 / 8740 | 2.9 | |
Alvona Oil Balance Cleanserhttps://alvona.example/us/cleansers/oil-bal... | Alvona | 1.1%99 / 8740 | 3.6 | |
Alvona Soft Cleansing Barhttps://alvona.example | Alvona | 0.7%60 / 8740 | 3.2 | |
Alvona Moisture Care Creamhttps://alvona.example/us/moisturizers/mois... | Alvona | 0.7%57 / 8740 | 4.0 | |
Alvona Hydrating Cleansing Syndethttps://alvona.example | Alvona | 0.5%42 / 8740 | 4.3 | |
Alvona Daily Face Washhttps://alvona.example/us/cleansers/daily-fac... | Alvona | 0.4%39 / 8740 | 4.6 | |
Alvona Gentle Wash Barhttps://alvona.example/us/cleansers/gentle-... | Alvona | 0.4%35 / 8740 | 3.1 | |
Alvona Sun Defense SPF 50 Gelhttps://alvona.example/us/sun-spf-50-light-... | Alvona | 0.2%19 / 8740 | 4.5 | |
Alvona Daily Hydration Lotionhttps://alvona.example | Alvona | 0.1%12 / 8740 | 4.9 | |
Alvona Baby Comfort Barhttps://alvona.example | Alvona | 0.1%11 / 8740 | 5.6 | |
Alvona Barrier Restore Body Washhttps://alvona.example/us/body-wash/... | Alvona | 0.1%11 / 8740 | 3.6 | |
04CITATION INTELLIGENCE
Examine the sources behind the answers.
Explore the pages and domains cited in AI answers. Distinguish brand-owned sources from third-party coverage to guide content and public relations.
Source evidence that helps direct owned and earned media investment.
| Domain | Relationship | Type | Share | Cites |
|---|---|---|---|---|
oversight.example | Third-party | Government source | 5.9% | 22775 |
grovewell.example | Competitor | Official site | 4.1% | 15825 |
avenor.example | Owned | Official site | 3.8% | 14634 |
crestline.example | Competitor | Official site | 3.2% | 12380 |
investor.oversight.example▤ Pages▢ CopyVisit ↗ | Third-party | Government source | 3.2% | 12344 |
support.avenor.example | Owned | Official site | 2.9% | 11077 |
exchange.example | Third-party | Official site | 2.5% | 9718 |
upward.example | Competitor | Official site | 2.5% | 9537 |
aurelio.example | Competitor | Official site | 2.0% | 7655 |
streamline.example | Third-party | Creator platform | 1.9% | 7173 |
mosaic.example | Third-party | Social network | 1.4% | 5544 |
reserve.example | Third-party | Government source | 1.2% | 4726 |
05PROMPTS & TOPICS
Keep measurement focused on the category.
Organize the questions being tracked into the topics that matter to the brand. Review AI Visibility at the prompt level for a more specific view of the category.
A consistent set of questions for reviewing brand presence.
| Topic | Prompts | Share of Voice | Mention Rate | Avg Position | Citation Share |
|---|---|---|---|---|---|
| Brokerage Charges | 72 | 96.6% | 91.2% | 3 | 9.9% |
| Broker Choice | 61 | 96.4% | 85.6% | 2 | 5.3% |
| Trading App | 57 | 91.8% | 80.6% | 2 | 8.8% |
| Intraday Trading | 6 | 91.9% | 80.2% | 2 | 9.6% |
| Demat Account | 60 | 93.4% | 78.0% | 2 | 10.3% |
| Discount vs Full Service | 10 | 84.4% | 73.9% | 3 | 5.2% |
| F&O Trading | 37 | 92.2% | 71.3% | 2 | 10.0% |
| Young Investors | 4 | 93.9% | 70.2% | 2 | 4.7% |
| Account Opening | 13 | 96.4% | 69.5% | 2 | 9.3% |
| AI Discovery | 8 | 90.3% | 67.0% | 3 | 0.8% |
| NRI and Special Accounts | 21 | 88.9% | 62.7% | 2 | 11.8% |
| IPO | 4 | 95.3% | 62.6% | 2 | 2.5% |
06RECOMMENDATIONS
Turn the findings into a focused brief.
Use prioritized, per-engine recommendations to decide what content to create and where to earn coverage. Give marketing teams a clear starting point for the next round of work.
Owned media and earned media priorities, connected to the intelligence.
RecommendationsSignals
All typesAll topics
High
Absent - Senior Investors
Own the content category to support elderly or senior citizen investors.
Create contentAI ENGINE COVERAGE
Intelligence across up to nine AI engines.
Compare brand presence across the engines in scope. Coverage is selected for the engagement, with Enterprise supporting up to nine engines.
AI search intelligence- ChatGPT
Gemini- Perplexity
Claude
Copilot
Grok
Google AI Overviews
Google AI Mode
DeepSeek
Coverage scoped to each engagement.
ENTERPRISE OPERATIONS
Bring the intelligence into the team’s workflow.
Share access, connect measurement to existing reporting and work with Zumi on category analysis.
Shared access
Unlimited users, with Enterprise permissions for viewing, editing and exporting.
Connected reporting
Underlying data exports, standard integrations and Enterprise API access.
Category support
Structured sessions with the account team and priority support on Enterprise.
Connected reporting
Google AnalyticsGoogle Search ConsoleLooker StudioBing Webmaster Tools
THE NEXT STRATEGIC DECISION
See the platform through the brand’s own data.
Explore live intelligence for the brand and its category. Review the competitive position, citation evidence and priorities with Zumi.