Locate topic-level gaps
Read mention rate (how often answers mention the brand) and share of voice (the brand's portion of all brand mentions) for each topic, then open the answers behind a weak one.
Zumi reads Gemini topic by topic: where answers mention the brand, which competitors fill the gaps, and which sources get cited. Gemini can be chosen on every plan.
Zumi groups tracked buyer questions by topic and keeps the Gemini answers behind each visibility signal, so discovery questions can be compared with product comparisons.
| Topic | Prompts | Share of Voice | Mention Rate | Avg Position | Citation Share |
|---|---|---|---|---|---|
| Brokerage Charges | 72 | 96.6% | 91.2% | 3 | 9.9% |
| Broker Choice | 61 | 96.4% | 85.6% | 2 | 5.3% |
| Trading App | 57 | 91.8% | 80.6% | 2 | 8.8% |
| Intraday Trading | 6 | 91.9% | 80.2% | 2 | 9.6% |
| Demat Account | 60 | 93.4% | 78.0% | 2 | 10.3% |
| Discount vs Full Service | 10 | 84.4% | 73.9% | 3 | 5.2% |
| F&O Trading | 37 | 92.2% | 71.3% | 2 | 10.0% |
| Young Investors | 4 | 93.9% | 70.2% | 2 | 4.7% |
| Account Opening | 13 | 96.4% | 69.5% | 2 | 9.3% |
| AI Discovery | 8 | 90.3% | 67.0% | 3 | 0.8% |
| NRI and Special Accounts | 21 | 88.9% | 62.7% | 2 | 11.8% |
| IPO | 4 | 95.3% | 62.6% | 2 | 2.5% |
Sample data. The buyer questions and engines tracked are chosen per account.
Read mention rate (how often answers mention the brand) and share of voice (the brand's portion of all brand mentions) for each topic, then open the answers behind a weak one.
Compare the brands Gemini mentions and their average position (where each tends to appear in the answer's list).
Inspect the domains and pages Gemini cites when links appear in a tracked answer.
Group buyer questions by the problem being solved, then compare discovery, evaluation, and requirement-led answers within each topic. Keep Gemini separate from Google Search's AI surfaces.
What should a retail team look for in AI visibility software?
Shows the criteria Gemini introduces before it mentions any vendor.Compare [brand] and [competitor] for product-level AI visibility.
Tests how the answer handles one concrete capability across two options.Which platform can report AI visibility for several brands in separate workspaces?
Checks whether a specific operating need changes the shortlist.Topic-level reporting narrows a broad visibility picture to the buyer questions and answers behind it.
Discovery questions and named comparisons are tracked side by side, each with its Gemini answer and topic-level signals.
Compare the shortlist from the open question with the named comparison before changing category content.
Share of voice, average position, and competitor presence sit beside the topic and its answers.
Read the claims Gemini uses to recommend those competitors, then brief content that answers them.
Cited domains and pages are listed when Gemini shows source links.
Open the cited page and Zumi's content or coverage recommendation for the topic. An answer without links still shows mentions.
This page covers answers in Gemini. Google AI Mode and AI Overviews are separate Search experiences and can return different answers and links. Gemini Apps may link to sources, but not every response does. Compare the surfaces without treating one as a stand-in for another.
How Gemini, AI Mode, and AI Overviews cite differently Source: Google's Gemini Apps source guidanceZumi organizes per-engine recommendations around content to create and coverage to earn.
Zumi ranks the Gemini topics where the brand is missing, so new content starts with the largest gaps.
Zumi shows the third-party pages Gemini cites on those topics, so coverage work can target them.
Gemini can be selected on every plan, within that plan's engine allowance. Zumi recommends a starting set for Starter and Growth based on where the brand's buyers search, and Gemini can take a place in it. Enterprise scales up to nine engines.
Compare plansEach engine is measured separately. A combined view can hide a brand that appears in one engine and is missing from another.
Yes. Tracked buyer questions can be grouped by topic, with mention rate, share of voice, average position, citation share, competitors, and the Gemini answers behind them.
Daily, the same as every tracked engine.
Every plan can choose Gemini, within its engine allowance. Starter and Growth begin from a recommended set that Zumi bases on the brand's traffic, and Gemini can replace an engine in that set.
Yes. Topics sit side by side with their answers and visibility signals.
Yes. Zumi lists the domains and pages cited in tracked Gemini answers.
Claude tracking is part of Enterprise plans. Starter and Growth can choose from the other engines Zumi tracks.
See Gemini answers about a brand, and how Zumi tracks them, in a demo.
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