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AI visibility platform evaluation checklist
A buyer is comparing two or more AI visibility tools and needs the same questions asked of each.
Checklist
| Area | Question to ask |
|---|---|
| Engines | Which engines are covered on the plan being bought, and which only on a higher plan? |
| Sampling | How many times is each question run, and how often? |
| Measures | Are these four reported separately: how often the brand is mentioned (mention rate), how often it leads the answers any tracked brand appears in (share of voice), where it sits in an answer (average position), and how many cited sources are its own pages (citation share)? |
| Citations | Are mentions and citations reported as separate things? |
| Prompts | Can the prompt set be edited, and who chooses the starting prompts? |
| Products | Can individual products be tracked, and is there a limit on how many? |
| Export | Can the raw answers be exported, not only the summary charts? |
| Access | What is included on each plan, and what needs the top plan? |
| Pricing | Is every price published, and what changes it? |
How to read the answers
A vendor that cannot show raw answers for a claim has asked for trust the reader cannot check. Prefer the tool whose numbers can be reproduced from exported answers. For the longer reasoning behind each question, see the full evaluation guide.
The checklist cannot show how a tool performs on a brand's own category. Only a trial run on the brand's own questions shows that.