# SKU visibility measurement worksheet

> A worksheet for measuring how often AI answers mention individual products, not just the brand.

## Product list

| Product | Aliases and variants | Category |
|---|---|---|
| Driftbay Trail Shoe | Trail Shoe, DB Trail | Footwear |
| Driftbay Daily Pack | Daily Pack, 20L pack | Bags |

## Answer log

| Question | Engine | Product mentioned | Brand mentioned | Ambiguous match? |
|---|---|---|---|---|
| Best trail shoe for wide feet | Engine A | Driftbay Trail Shoe | Driftbay | No |
| Best everyday backpack under a set budget | Engine B | none | Driftbay | Yes, "Daily" matched a different product |

## Rules for matching

A product counts only when the answer names the product or a listed alias. A brand mention alone is logged as a brand mention, not a product mention. Ambiguous matches are logged and reviewed by hand, not counted automatically.

## What the worksheet cannot show

Retailer pages that an engine cites are sources, not the brand's own product pages. Product-level rates rest on fewer answers than brand-level rates, so they move more between runs.