# Zumi: Full Reference

> Zumi is an AI Search Intelligence Platform for marketing leaders, CMOs, Heads of Marketing, and Chief Marketing Officers at mid-to-large brands and agencies. It tracks where a brand appears, and where it disappears, across the AI engines buyers use to discover and evaluate products.

This file is a fuller companion to [/llms.txt](https://www.zumihq.com/llms.txt): the same map, plus complete pricing, engine, and article detail for deeper machine reading.

## What Zumi does

Zumi tracks, analyzes, and optimizes how brands appear across the AI engines buyers use to discover and evaluate products: ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Google AI Overviews, Google AI Mode, DeepSeek. Zumi serves in-house brand teams and agencies, measuring AI Visibility and Citations.

Engine coverage is a platform capability: up to 9 engines, with the tracked set scoped to each plan and requirement. It is not "all 9 on every engagement."

## AI Visibility

AI Visibility describes how prominently a brand appears across tracked AI engines, refreshed daily. It is composed of four descriptive signals:

- Mention rate: how often a brand is named in response to tracked queries.
- Share of voice: how often a brand appears relative to competitors on the same queries.
- Average position: where a brand lands among the brands named in an answer.
- Citation share: how often a brand's own pages are cited as a source.

Signals are normalized per engine, then normalized across engines by category traffic share.

## Product pillars

Zumi's two product pillars are AI Visibility and Citations.

## Pricing

Public pricing, three tiers:

- **Starter**: $99/mo, 2 engines (ChatGPT, Google AI Overviews), 50 tracked prompts.
- **Growth**: $399/mo, 3 engines (adds Perplexity), 100 tracked prompts.
- **Enterprise**: custom, up to 9 engines, scoped and priced to the footprint in a demo. No published Enterprise figure.

Recommendations, a website audit, and every integration (Google Analytics, Google Search Console, Looker Studio, Bing Webmaster Tools) are included on every plan, including Starter.

Recommendation and audit caps by plan:
- Recommendations: Starter 8/mo, Growth 20/mo, Enterprise unlimited.
- Website audits: Starter 1/mo, Growth 4/mo, Enterprise unlimited.

Enterprise-only features: e-commerce and category-growth tracking, API access, SSO. White-label reporting is included on all agency tiers (Starter, Growth, Enterprise), not on brand plans. MCP access (Model Context Protocol, for AI agents and tools to query Zumi data directly) is available on all plans.

## Supported AI engines

Zumi covers up to 9 AI engines. The tracked set is scoped to the plan and requirement:

1. ChatGPT
2. Gemini
3. Perplexity
4. Claude
5. Copilot
6. Grok
7. Google AI Overviews
8. Google AI Mode
9. DeepSeek

## Pages

- [Platform Overview](https://www.zumihq.com/platform): Zumi is an AI search intelligence platform that tracks brand presence in one dashboard, with AI Visibility tracking across up to 9 AI engines, scoped to the requirement.
- [AI Search Visibility](https://www.zumihq.com/platform/ai-search): Brand presence tracked across up to 9 AI engines, scoped to the requirement. Includes AI Visibility (mention rate and share of voice), competitor share of voice, citation source analysis, query-level breakdown, optimization recommendations, and real-time alerts.
- [How It Works](https://www.zumihq.com/platform/how-it-works): Four-step process: Define (set tracking scope and competitors), Monitor (daily queries across all tracked engines), Analyze (AI Visibility and engine breakdown), Optimize (prioritized action list ranked by impact).
- [Pricing](https://www.zumihq.com/pricing): Public pricing as detailed above.
- [Free AEO Tools](https://www.zumihq.com/tools): Three free tools, no sign-up: AEO readiness checker, content citability scorer, and AI crawler access checker.
- [Solutions](https://www.zumihq.com/solutions): Five use-case entry points into Zumi, for both in-house brands and agencies: AI Visibility, Content Creation, Digital PR, Agencies, and Product Visibility.
- [AI Visibility](https://www.zumihq.com/solutions/ai-visibility): The core pillar. Mention rate, share of voice, average position, and citation share across tracked engines, refreshed daily, for CMO and board reporting.
- [Content Creation](https://www.zumihq.com/solutions/content): Owned-media intelligence. The content gaps AI engines punish and the pages they cite, ranked by visibility impact. Zumi directs what to create; it does not write the content.
- [Digital PR](https://www.zumihq.com/solutions/digital-pr): Earned-media intelligence. The third-party sources AI engines cite for a category and where the brand is missing. Zumi shows where to earn coverage; it does not run outreach.
- [Agencies](https://www.zumihq.com/solutions/agencies): Multi-client dashboard, white-label reports on every agency plan, agency workspace with client switching.
- [Product Visibility](https://www.zumihq.com/solutions/product): SKU-level e-commerce tracking on every plan. How AI engines describe, compare, and rank products, with category and segment growth tracking as an Enterprise addition for retail brands.
- [About](https://www.zumihq.com/about): Zumi's mission: help marketing leaders understand and improve where their brand appears across the AI engines where buyers discover and evaluate brands.
- [Book a Demo](https://www.zumihq.com/book-demo): Personalized demo, including live visibility data for the prospect's brand.
- [Contact](https://www.zumihq.com/contact): Sales, support, and press inquiries.
- [Privacy Policy](https://www.zumihq.com/privacy): Data collection, use, and GDPR compliance.
- [Terms of Service](https://www.zumihq.com/terms): Terms governing use of the website and platform.

## Resources / Blog

Guides, research, and playbooks on AI visibility, GEO (Generative Engine Optimization), and search visibility strategy. Full index: https://www.zumihq.com/resources

- [Zumi vs Profound for AI Visibility Tracking](https://www.zumihq.com/resources/zumi-vs-profound): A buyer's comparison of Zumi and Profound: engine coverage, recommendations, agency support, and how each measures AI visibility. Read the guide. (Strategy, 2026-08-15) · [Markdown](https://www.zumihq.com/resources/zumi-vs-profound.md)
- [Profound Alternatives for AI Search Monitoring](https://www.zumihq.com/resources/profound-alternatives): A buyer's checklist for evaluating alternatives to Profound, plus where Zumi and the wider field differ on engine coverage and price. Read the guide. (Guide, 2026-08-10) · [Markdown](https://www.zumihq.com/resources/profound-alternatives.md)
- [Semrush AI Visibility Toolkit vs. Zumi](https://www.zumihq.com/resources/semrush-ai-overview-vs-ai-visibility-platform): Semrush's AI Visibility Toolkit now spans several AI engines inside an SEO suite. See where a specialist platform still goes deeper. Read the guide. (Strategy, 2026-08-09) · [Markdown](https://www.zumihq.com/resources/semrush-ai-overview-vs-ai-visibility-platform.md)
- [Zumi vs Brandwatch for AI Visibility Tracking](https://www.zumihq.com/resources/zumi-vs-brandwatch): Brandwatch listens across social and news. Zumi tracks AI visibility by category prompt. How the two approaches differ for AI search. Read the guide. (Strategy, 2026-08-09) · [Markdown](https://www.zumihq.com/resources/zumi-vs-brandwatch.md)
- [GEO Specialist or SEO Suite Add-On?](https://www.zumihq.com/resources/geo-specialist-vs-seo-suite): Semrush and HubSpot bundled AI visibility into an SEO suite feature. GEO specialists like Zumi build nothing else. Read the guide. (Strategy, 2026-07-17) · [Markdown](https://www.zumihq.com/resources/geo-specialist-vs-seo-suite.md)
- [Best AI Visibility Tools for Brands in 2026](https://www.zumihq.com/resources/best-ai-visibility-tools-2026): The 2026 buyer's guide to AI visibility tools, comparing how platforms handle engine coverage, pricing transparency, and agency fit. Read the guide. (Guide, 2026-07-16) · [Markdown](https://www.zumihq.com/resources/best-ai-visibility-tools-2026.md)
- [GEO metrics: what to track beyond mention rate](https://www.zumihq.com/resources/geo-metrics-beyond-mention-rate): Mention rate shows whether a brand appears in AI answers. It doesn't show whether that brand is winning. Here is the full GEO measurement framework. (Guide, 2026-06-16) · [Markdown](https://www.zumihq.com/resources/geo-metrics-beyond-mention-rate.md)
- [How to write content that AI engines cite](https://www.zumihq.com/resources/how-to-write-content-ai-engines-cite): Writing for AI citation differs from writing for SEO. Research shows what gets extracted and recommended, and what does not. Read the guide. (Playbook, 2026-06-16) · [Markdown](https://www.zumihq.com/resources/how-to-write-content-ai-engines-cite.md)
- [Branded search in the AI era: the brand narrative](https://www.zumihq.com/resources/branded-search-in-the-ai-era): Branded search was the safest territory in digital marketing. AI answers have changed that, and most brands have not noticed. Read the guide. (Strategy, 2026-06-15) · [Markdown](https://www.zumihq.com/resources/branded-search-in-the-ai-era.md)
- [Why AI Engines Favor Certain Brands](https://www.zumihq.com/resources/why-ai-engines-favor-certain-brands): What the research shows about why certain brands are consistently recommended in AI answers, and how to become one of them. Read the guide. (Strategy, 2026-06-15) · [Markdown](https://www.zumihq.com/resources/why-ai-engines-favor-certain-brands.md)
- [How to audit competitor AI visibility](https://www.zumihq.com/resources/competitor-ai-visibility-audit): A practical, repeatable method for mapping competitive AI visibility across the major AI engines before committing to any tooling. Read the guide. (Playbook, 2026-06-14) · [Markdown](https://www.zumihq.com/resources/competitor-ai-visibility-audit.md)
- [GEO for SaaS: The category ownership playbook](https://www.zumihq.com/resources/geo-for-saas): How SaaS companies establish and defend category ownership in AI answers, and why challengers can win it faster than expected. Read the guide. (Playbook, 2026-06-14) · [Markdown](https://www.zumihq.com/resources/geo-for-saas.md)
- [How B2B Buyers Use AI When Researching Vendors](https://www.zumihq.com/resources/b2b-ai-buyer-journey): The verified research on B2B AI adoption in purchasing, and what it means for how and when brands need to appear in AI answers. Read the research. (Research, 2026-06-13) · [Markdown](https://www.zumihq.com/resources/b2b-ai-buyer-journey.md)
- [Entity Optimization: The AI Visibility Foundation](https://www.zumihq.com/resources/entity-optimization-for-ai): AI engines are entity-first systems. Before recommending a brand, an engine needs to recognize it as a coherent, well-attested entity. Read the guide. (Playbook, 2026-06-13) · [Markdown](https://www.zumihq.com/resources/entity-optimization-for-ai.md)
- [GEO vs. SEO: Differences and How to Allocate](https://www.zumihq.com/resources/geo-vs-seo): GEO and SEO are parallel disciplines, not substitutes. Here is what each builds, where they diverge, and how to allocate between them. Read the guide. (Guide, 2026-06-12) · [Markdown](https://www.zumihq.com/resources/geo-vs-seo.md)
- [How Perplexity decides which sources to cite](https://www.zumihq.com/resources/how-perplexity-cites-sources): Perplexity runs the strictest quality gate of any major AI engine. Here is what determines whether a brand's content makes the cut. Read the guide. (Research, 2026-06-12) · [Markdown](https://www.zumihq.com/resources/how-perplexity-cites-sources.md)
- [How to get a brand mentioned in ChatGPT answers](https://www.zumihq.com/resources/how-to-appear-in-chatgpt-answers): The signals ChatGPT uses to decide which brands to recommend, and the four levers that produce reliable, measurable movement in AI answers. (Playbook, 2026-06-12) · [Markdown](https://www.zumihq.com/resources/how-to-appear-in-chatgpt-answers.md)
- [How to baseline AI visibility before buying any tool](https://www.zumihq.com/resources/baseline-ai-visibility): A practical, repeatable way to measure where a brand stands in AI answers today, using the engines themselves and an afternoon of work. (Playbook, 2026-06-11) · [Markdown](https://www.zumihq.com/resources/baseline-ai-visibility.md)
- [State of AI search, mid-2026: the verified data](https://www.zumihq.com/resources/state-of-ai-search-2026): Six verified numbers describe AI search in mid-2026. Adoption is settled, B2B buyers lead, and visibility has decoupled from traffic. (Research, 2026-06-11) · [Markdown](https://www.zumihq.com/resources/state-of-ai-search-2026.md)
- [AI visibility is not the product](https://www.zumihq.com/resources/ai-visibility-is-not-the-product): Measurement-only GEO tools stall the moment the number arrives. The durable value is the loop: diagnose, act, then see it improve. (Strategy, 2026-06-04) · [Markdown](https://www.zumihq.com/resources/ai-visibility-is-not-the-product.md)
- [What is Generative Engine Optimization (GEO)?](https://www.zumihq.com/resources/what-is-geo): A complete introduction to Generative Engine Optimization: what GEO is, why it matters, and how it differs from traditional SEO. Read the guide. (Guide, 2026-03-01) · [Markdown](https://www.zumihq.com/resources/what-is-geo.md)
- [How AI engines decide what brands to mention](https://www.zumihq.com/resources/how-ai-engines-rank-brands): What the published research actually says about which signals drive brand citations in ChatGPT, Gemini, Perplexity, and Claude. Read the research. (Research, 2026-02-14) · [Markdown](https://www.zumihq.com/resources/how-ai-engines-rank-brands.md)
- [The CMO's guide to justifying AI visibility spend](https://www.zumihq.com/resources/cmo-guide-to-ai-visibility): The frameworks and metrics that help marketing leaders build the business case for GEO investment, and defend the spend to the board. Read the guide. (Strategy, 2026-02-01) · [Markdown](https://www.zumihq.com/resources/cmo-guide-to-ai-visibility.md)
- [5 content strategies that improve AI citation rates](https://www.zumihq.com/resources/5-content-strategies): Practical, tested tactics for improving how often AI engines cite a brand's content when answering relevant queries. Read the guide. (Playbook, 2026-01-18) · [Markdown](https://www.zumihq.com/resources/5-content-strategies.md)
- [AI engine comparison: which drives purchase intent](https://www.zumihq.com/resources/ai-engine-comparison): What public market-share and conversion data says about which AI engines matter most for which buyer types, and how to prioritize. Read the guide. (Research, 2026-01-05) · [Markdown](https://www.zumihq.com/resources/ai-engine-comparison.md)
- [Agency guide to GEO: AI visibility at scale](https://www.zumihq.com/resources/agency-guide-to-geo): How marketing agencies can build GEO into their service offering and deliver measurable AI visibility results at scale. Read the guide. (Guide, 2025-12-20) · [Markdown](https://www.zumihq.com/resources/agency-guide-to-geo.md)

## Key concepts

- **AI Search Intelligence Platform**: Zumi's category. A platform that measures how brands appear across the tracked AI engines, up to nine and scoped to each engagement, traces each answer to the sources behind it, and prescribes what to fix.
- **AI Visibility**: How prominently a brand appears across all tracked AI engines and queries, measured by mention rate, share of voice, average position, and citation share. Updated daily.
- **GEO (Generative Engine Optimization)**: The discipline of optimizing brand presence in AI-generated answers, analogous to SEO for traditional search engines.
- **Citation Analysis**: Identifying which content, pages, and domains AI engines cite when generating answers about a category or brand.
- **Share of Voice (AI)**: How often a brand appears in AI-generated answers relative to competitors, across a defined set of category queries.

## Target audience

Zumi serves two primary personas:

- **CMOs and marketing leaders at mid-to-large brands**: need clear AI Visibility reporting and a prioritized action list for board reporting and cross-channel visibility strategy.
- **Marketing agencies**: managing multiple client brands who need multi-client dashboards, white-label reporting, and scalable AI visibility as a client service.